Business Connectivity

Web Content Management doesn’t stand alone. Within and outside of your organization, a myriad of valuable content assets are there, waiting to be used. Product inventories and catalogs, marketing copy and social media messages, logos and movies, there for the picking.

We provide a full range of Business Connectivity tools to enable you to get the most out your marketing arsenal, helping you create the biggest impact in the shortest amount of time.

Business Connector. Make sure your online product and inventory content is always up-to-date. Frequently the most essential data for online transactions is stored and maintained in catalog and inventory applications in your back office.

Business Connector enables fully automated content exchange between your back office applications and Content Manager to ensure content accuracy with minimal handling.

Connector for InDesign. Web and print often go hand-in-hand in any marketing strategy. You can considerably shorten your time-to-market by allowing Graphic Designers and Print Specialists full access to your managed content.

Connector for InDesign allows designers to access up-to-date copy and campaign assets from Content Manager directly in Adobe InDesign. The result? Great cross-channel impact through consistent messaging and minimal handling to ensure these designers have the latest copy.