Forrester's Marketing Leadership Forum 2012

SDL is proud to be a Silver Sponsor of this exciting event.

Forrester’s Marketing Leadership and Customer Intelligence Forums 2012 will empower you, the marketer, to achieve competitive advantage in the age of the customer. Turn up the heat from lukewarm experimentation to fully baked strategies that deliver results. At this event, you will hear case studies from industry leaders and see demonstrations from leading and innovative companies that will show you what works on the path from cool to mission-critical.

For more information, refer to the official website.

Key Questions This Forum Will Answer

At this Event, Forrester analysts and marketing executives will answer important questions about how marketing must survive and thrive in the age of the customer, including:

• How can you assess consumer uptake of new innovations?
• How do you build deep customer knowledge to drive competitive advantage?
• How do you drive deep, personalized customer engagement?
• What is more valuable — eyeballs or engagement?
• How do business customers engage in new media types?
• How can I tie social data to corporate data?
• Who should lead the movement to customer obsession?
• How should you shift your planning and measurement approaches to accommodate more data and a higher signal-to-noise ratio?
• What role does technology play in customizing and synchronizing marketing efforts across channels?

Who Should Attend?

• CMO & Marketing Leadership Professionals who define the marketing vision and prioritize innovations.
• Customer Intelligence Professionals who are responsible for generating customer insights and informing action.
• Interactive Marketing Professionals who manage experimentation and introduce emerging media to the larger organization.
• Market Insights Professionals seeking to identify the trends in emerging media and how they affect customer research.
• Technology Marketing Professionals responsible for reaching high-tech buyers.
• Ad agencies and marketing technology and service providers seeking to drive marketing innovation through the application of emerging media.

Why Attend?

• C-level keynotes from Fortune 1000 companies.
• Role-based breakout sessions designed to help you put engagement into practice.
• One-On-One Meetings with more than 30 Forrester analysts.
• Peer networking with 500 attending executives.