Rethinking Personalization: How Contemporary Practices Change the Rules of Engagement (CEST)

US visitors can follow this link to register for this Webinar (ET).

It’s time to forget what you think you know about personalization.

Today’s practices offer far more than personalized greetings and page optimization, and are vastly more effective than first-generation approaches.

With an engagement and relevance mandate, digital marketers can now embrace all of the advancements that contemporary personalization offers.

In a lively online discussion, Scott Liewehr from Outsell’s Gilbane Services takes a look at how profiling, personalizing and targeting have evolved, providing a sophisticated and effective engagement tool. We’ll take a look at how more information, richer data, smarter processes and targeted content result in tailored interactions that produce real business results.

Topics

• Market pressure: business factors that demand a fresh look at personalization
• New personalization capabilities: advances in data, processes and capabilities
• Contemporary practices: increased engagement through profiling, personalizing, and targeting solutions. 

Download the Gilbane White Paper: "Understanding State-of-the-Art Practices for Profiling, Personalizing and Targeting"