Outsell’s Gilbane report: profiling, personalizing, and targeting
The time is right for global companies to take a fresh look at personalization. This paper takes a look at the power and value of contemporary personalization and how organizations can realize its benefits. The ability to execute effective personalization offers real and achievable business benefits—no longer just a promise.
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This paper examines:
- How personalization practices have evolved to become vastly more effective in the areas of data (what marketers can capture and use), processes (how they execute), and applications (how they leverage content for engagement).
- The capabilities offered by the current generation of technologies and practices for profiling, personalizing, and targeting.
- The engagement potential they can unlock, using an example based on real experience of a leading practitioner.
- Guidance for marketers who see the business value of profiling, personalizing, and targeting as part of their relevance strategies.
“The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.”
