Executive Knowledge Series: Targeting, Profiling and Personalization
Targeting, Profiling and Personalization are crucial to any web publisher as a means engaging visitors. This paper takes a look at emerging strategies and best practices for senior marketers who want to differentiate by creating the most compelling customer journey possible.
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Engagement works best when analytics, data collection and content publishing work together through a sophisticated and highly-responsive platform.
Whether that platform is a one-off proprietary system or a leading commercial product such as SDL’s, it enables marketers to be extremely effective, creating the most compelling customer journey.
This paper provides marketing and IT executives insight into:
- Targeting, profiling and personalization best practices
- Practical applications for the real world
- How Thomas Cook, breastcancer.org, BBVA and Reed Business successfully implemented targeting, profiling and personalization practices into their online strategy
