Managing Multiple Websites with SDL Tridion
This ThoughtMatrix whitepaper describes how SDL Tridion is uniquely suited to address multi-site, multi-channel and multi-locale operational and personalization challenges. The paper provides examples and shows how SDL Tridion BluePrinting technology is expressly designed to simplify this type of complexity.
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The proliferation of web properties for businesses, ranging from small companies to large enterprises, creates a great deal of difficulty with regard to content management.
While the number of options available for managing a single site now exceeds 600 different products, there are very few options available for managing multiple sites, and the choices shrink even further when the numbers of sites, channels and languages grow exponentially.
Large global brands and publishers—such as Unilever and Hanley Wood respectively—manage hundreds of sites that often have key commonalities, including shared taxonomy and assets. However, with most web content management platforms, there is no inherent way to manage a large volume of different sites without a great deal of customization. This whitepaper will describe the out-of-the-box functionalities of the SDL Tridion BluePrinting™ model and its uses.
