WCM Alive & Well Thanks to Online Customer Experience
In this Forrester paper, enterprises expressed an overwhelming plan to continue their investment in WCM. Today's focus is on using WCM in conjunction with technology that supports web and multichannel initiatives.
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This Forrester paper takes a look at the the following:
- Customer Experience Drives WCM Investments
- Major Investments in Mobile, Social and Content Targeting
- Technical and Organizational Challenges
- Demand for Sophisticated Experiences
