Trends in eCommerce
featuring Brian Walker, Analyst at Forrester Research Inc.
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As market demands getting more and more complex, eCommerce and Web Content Management technologies continue to evolve. Today's businesses know that a consumer will not give them the time of day without offering a compelling offer and a relevant message. As a result, an increasing desire to leverage customer context drives the need for robust content management solutions with advanced targeting and site optimization capability.
At the same time, business-to-business eCommerce emerges as a growing and critical component of the overall sales landscape. As customers continue to seek the convenience of multichannel, eBusiness leaders are looking to minimize the complexity of serving these customers via many touch points. They turn to their eCommerce solution providers to help them maximize new opportunities and drive their customer experience and businesses forward.
Special guest Brian Walker, Principal Analyst at Forrester Research, Inc. and author of the report “Trends 2010: eCommerce Platform And Technology” report, explains how developments and trends in eCommerce and Web Content Management intersect with increasing needs for advanced targeting and personalization.
Download this webinar recording and learn how organizations can leverage best practices from the retail sector.
Brian serves eBusiness & Channel Strategy professionals. He researches the effect that technology advancements, operational needs, and changing consumer behaviors have on the online retail industry. Brian has specific expertise in B2C and B2B eBusiness within retail and online travel, and his interests focus on multichannel strategies; user experience design; and technology solutions that facilitate the
interactions between consumers, retailers, and brands. Brian has experience with a wide range of eCommerce technologies, ranging from platforms and software-as-a-service (SaaS) offerings to analytics, rich imaging, search, online marketing tools, and content management, among others.
