Rethinking Personalization: How Contemporary Practices Change the Rules of Engagement - US Version
Listen to this fantastic webinar, "Rethinking Personalization: How Contemporary Practices Change the Rules of Engagement."
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SDL WCMS partner, Gilbane, hosted this webinar on the 22nd of September 2011.
Scott Liewehr, lead WCM analyst with Outsell’s Gilbane Services and Sonja Keerl, Product Marketing Director at SDL WCMS, described how contemporary personalization offers far more than personalized greetings and page optimization, and are vastly more effective than first-generation approaches.
The webinar describes how the right WCM solution provides these benefits:
- Global reach with localized content: Ensures perfect balance between centralized content management and locally relevant content.
- Consistent branding: Automatic sharing and reusing of content and assets makes it easier to control brand identity and messages throughout the organizations' entire web estate.
- Multi-channel accessibility: Having an integrated solution acting as a single point allows your organization to manage mobile, web, email and social media for maximum efficiency.
