Impact Bitesize

A nourishing mid-day snack for marketers

Impact Bitesize articles provide marketers a nourishing mid-day snack
— a quick-read that focuses on the most promising online marketing trends,
insights and best practices.

Creating an immersive experience with tablets

Tablets offer an immersive environment for visitors to find more information, interact within their shopping experience and even pay for their purchase. This inherently interactive environment is enhanced by the customers’ power to steer their own interaction.

Customer experience: take me out to the ball game?

When you take a look at the factors that influence how any given individual experiences something, a myriad of factors come into play. To really create a customer experience is more than just technological magic: it is the combination of both activities and resources.

What we can learn about branding from the X Factor

With more than 33 countries tuning in to their own local version of the X Factor, no one can deny the appeal of this singing competition to audiences around the world. What do the successful candidates have that they others don’t? In short, a brand. This edition looks at what we can learn about branding from this successful TV show.

Back to school: 6 lessons for digital marketers

This edition of Impact Bitesize takes a look a this year's lessons for digital marketers: content matters, tell a great story, know who is attending, create a cheering squad, mobile matters and doing our homework.

Surfing the channels: from couch potato to wave rider

Our new multi-channel world fundamentally changes how marketers interact with their customers. The modern day channel-changer swoops dexterously from place to place and puts a premium value on marketing that is truly customer centric.

Social media: lessons from the dance floor

It’s no longer wise to be a wallflower, because chances are the abstainers will miss out on an opportunity. The question is how we can best communicate, interact and research to optimize this interaction with prospects, partners and peers. How can we use the social web with measurable results for our time and effort?

Video thrilled the marketing star

At the end of the day, it is about providing a value-added to customers that translates into higher conversion rates. Video provides advantages over text to meet a number of your strategic marketing goals.

To be global you need to be local

In 1967, Marshall McLuhan, respected communication theorist wrote, “‘Time’ has ceased, ‘space’ has vanished. We now live in a global village. . . a simultaneous happening.” At the time, his frame of reference was television and the instantaneous movement of news around the world. But he envisioned much more.

Email for mobile: don't panic!

Email marketers have had mixed reactions to the dramatic increase of individuals who read their email on mobile phones. The question is, does the dramatic rise of people accessing email via mobiles change the rules? What is the best way to deal with the limited real estate offered by different types of mobile devices?

Family feud: mobile websites vs. mobile applications

At first glance, mobile applications are the cool kid in the schoolyard. Often dressed in the latest graphic design fashion and decked out with hottest functionality, applications can look like tomorrow’s most promising prospects.