YHA case study
Using SDL Tridion, YHA has created greater interactivity with users see a revenue increase of 125 percent. YHA also uses Outbound Email to customize its campaigns, reuse existing content and ensure their brand image carries through onto email templates.
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YHA operates a network of more than 250 properties across England and Wales. Its accommodation is open to all and everyone can experience a warm welcome, comfortable accommodation, good food at affordable prices. Its 310,000 members receive many benefits, notably an exemption from paying a non-member supplement each time they stay with YHA.
All the properties are now bookable online and the aim is to have 50 percent of bookings taken online within three years. Duncan Simpson, Head of Communications at YHA says “For the first time business users have been able to take total ownership of the site. We see it as a holistic solution, placing control with the business and out of IT.”
SDL Tridion is now our central pool of information and for us it is the granularity, the separation of content and SDL Tridion’s BluePrinting technology that has made the difference for us. It has been genuinely fast to implementIn just three months since launching our new site, revenues are up by 125 percent, bookings by 122 percent and the conversion rate has doubled.
Duncan Simpson, Head of Communications at YHA
