Yamaha Motor Europe case study
Yamaha Motor Europe excels at giving visitors an interactive online experience, which is easy to use and rich in visual appeal. Yamaha continually strives to improve customer usability and extend the online experience so that users get a really up-close and personal virtual view of the full product range.
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YME, a long-standing user of SDL Tridion, continually strives to improve customer usability and extend the online experience so that users get a really up-close and personal virtual view of the full product range. With the global economy in the state that it currently finds itself, creating a customer-centric site that engages users and takes them to the point of sale is central to YME’s online marketing strategy.
Local web managers can translate and localize the content but we have kept the overall design and assets for both the website and newsletters at the European level to ensure brand consistency.
Stefan Versluis, Content Manager at Yamaha Communications Division
