Yamaha Motor Europe - TMS case study
The internet is a crucial channel for Yamaha Motor Europe (YME) marketing, sales and service activities. YME now manages translations for more than 34 sites in 23 countries in 22 languages across Europe using SDL Translation Management System (TMS) integrated with SDL Tridion.
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YME’s internet strategy including engaging users through a myriad of tools including product comparison tools, 360 views of motorcycles, videos and the most up-to-date information about new products. SDL Translation Management System (TMS) to address inefficiencies in their translation processes, specifically noting the benefits of translation memory and the efficiency offered by the automated translation processes. In addition, TMS also provided them with a complete workflow, allowing those involved in the translation process to easily track the progress of the translations.
Choosing SDL TMS was an easy decision. We have had a long-standing, good working relationship with SDL Tridion. We knew that it is a good system with the flexibility we required so we could quickly move forward.
Arno Sunnotel at YME Marketing Development Division
