Tourism Ireland case study
Tourism Ireland uses SDL Tridion for their enterprise publishing system, allowing their offices around the world to more easily tailor the content of their market websites to local requirements. Tourism Ireland identified a significant 50% increase in visitor traffic.
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With most large Web development projects in Ireland costing around €20-30,000, Tourism Ireland’s €2.6 million budget for the development of its new global Web presence put it on another level. In fact, it is Ireland’s largest Web development project.
The Internet has become a vital and unique medium in the battle to stay competitive in the international tourism sector. Our customers are becoming increasingly knowledgeable and sophisticated in their use of the web and in the range of information they require. In order to be ‘best in class’, we recognized the need for a new generation of websites that would provide a much more dynamic user experience.
Joe Byrne, Director of Markets and Customer Relations at Tourism Ireland
