Scania case study
Scania chose SDL’s WCM software solution for its online activities because of its globalization capabilities. It was decided that such a platform would promote the Scania brand through integrated communications and support coordinated distribution of services and content on the internet.
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SDL Tridion lets Scania maintain a central BluePrint that ensures global consistency, while providing distributors and dealers an easy-to-use tool for publishing and managing local content.
They can easily share and reuse components and content from the central site and publish it to their national sites. The result is a network of web sites that meet not only the internal needs of corporate brand managers and local distributors and dealers, but more importantly, the needs of Scania customers.
With the ability to localize content, local operations can tailor offers to their target audience. SDL Tridion brings us closer to thinking globally, yet acting locally.
Ulf Ceder, Manager Online Business Communication at Scania
