Ricoh case study
With SDL Tridion, Ricoh is able to communicate with the different brands, reuse common regional content, remain brand consistent and provide content in many different languages as well as allowing local markets to upload their own information to their own country websites.
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Ricoh implemented SDL Tridion since its BluePrinting™ technology met their requirements for a complex structure of many brands and different languages.
The Ricoh Group handles all product and corporate information and manages that content on the corporate website through EMEA Headquarters in Amstelveen and the NRG Headquarters in London. Information is uploaded to the parent in the BluePrint structure and countries can choose which product pages they need to make available on their own country websites.
BluePrinting was our biggest and most important strategic decision. I believe we are now only confined by our own imagination of what we can do online.
Dellwyn Oseana, Project Coordinator, Internet Development Group at Ricoh
