OP Bank Group case study
OP Bank's web-based “portal” allows customers to access their checking, savings and investment accounts and access a wealth of information about the bank’s products. OP’s portal combines SDL Tridion for branding and content authoring and CRM solutions to manage customer data and campaign groups.
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Personalization features are controlled by the portal product. It ‘fetches’ the content for the different target audiences. The content is managed by changing the content on the SDL Tridion pages. For example, once logged in, a user who has savings sees stock information and tools for analyzing trends whereas a user who has a home loan sees information about consumption credits.
SDL Tridion works really well for us, it is a very consistent and stable product and easy to use. The level of consultancy we received is excellent.
Roope Pajasmaa, Editor In Chief at OP Bank Group
