Mitsubishi Motors case study
Mitsubishi Motors focuses on a supreme online customer experience and leverages videos to engage with their customers and prospects. SDL Media Manager enables Mitsubishi Motors to create and manage a compelling and innovative online customer experience.
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Instead of creating separate videos in every language, Mitsubishi Motors creates one video and uses SDL Media Manager to localize this video for the local languages.
The easy-to use overlay technique of SDL Media Manager allows Mitsubishi Motor marketers to translate video subtitles, voice-overs and backslides themselves. This accelerated Mitsubishi Motor’s time to market and reduced the cost of postproduction by 60%.
Using SDL Media Manager gives us the interaction with our customers and prospects in an innovative way that leads to measurable leads for our sales.
