KLM case study
SDL Tridion plays a key role in helping KLM to capitalize on the revenue potential of online sales channels and make a success of online marketing campaigns, enabling KLM to manage a complex hierarchy of channels at a low cost per channel and a very high speed.
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KLM chose the SDL Tridion solution as the platform for their online presence as it enables consistent branding across a complex network of interactive online sales channels that target consumers in more than sixty countries.
By using SDL Tridion our international online marketing and sales have become much more efficient. Now we roll-out marketing campaigns and sales promotions to more than sixty countries – in the local language – in just a few days. We only need to develop our campaigns and promotions once, which is a huge benefit, as it saves us time and money.
Alexander Mul, e-marketing Director at KLM
