Interpolis case study
Interpolis, one of Holland’s major providers of insurance and retirement plans, has chosen SDL to help them bring value to their business. SDL Tridion helps Interpolis remain true true to its core value: crystal-clear-communication in its portfolio of products and services and in its daily interaction with target groups.
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Outbound Email enables Interpolis to achieve consistency in branding, content and style by driving all communications from a central location. In order to keep its clients and prospects up to date, Interpolis relies on the personalization features of Outbound Email. Marketeers can now compose generic newsletters that contain updates on all modules of their retirement plans. When sending out a newsletter, the personalization engine automatically matches the profile of the recipient and only provide articles relevant to them.
Using Outbound Email to manage all our newsletters enables Interpolis to reduce manual work, increase brand consistency and ensure that our customers receive timely information relevant to them.
Edwin van Beek, Senior Advisor Interactive Media at Interpolis
