Goodyear case study
With more than 120 B2C Web sites to update and maintain in Europe, Middle East and Africa alone, Goodyear Dunlop Tires turned to SDL Tridion for its Web Content Management solution to communicate to its worldwide audience. SDL Tridion supports websites for multiple brands as well as translation.
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Each of the brands, Goodyear, Dunlop and Fulda, uses a separate instance of SDL Tridion and through BluePrinting. Each has a parent or ‘master’ site where content is created centrally and then it has many child sites, one for each country. The majority of the web content is handled centrally at the EMEA headquarters in Belgium.
For sites that use the same languages, we are currently reusing content by means of SDL Tridion publications which function as language libraries, for example for Switzerland, Austria and Germany; content needs only to be translated once but is used on three different national sites. The translation management system will be a vehicle to streamline the process and further automate the roll-out management. As an additional benefit we are building a translation memory and a terminology database in 29 Languages.
Nicolas Costes eBusiness Director, EMEA at Goodyear Dunlop Europe
