Emirates case study
Emirates use SDL Tridion to manage around 60 regional sites including Chinese, Japanese and Arabic of emirates.com and for almost all sites which represent more than 15 different brands of the Emirates Group, including emirates-holidays. com, skywards.com and arabian-adventures.com.
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Emirates chose the SDL Tridion solution due to its advanced BluePrinting technology, workflow process, ease of use and open system, ensuring seamless integration with many back-office systems.
’’We needed to develop more than 30 regional multilingual sites (for emirates.com) including double-byte characters in Arabic and Japanese. The big challenge was keeping the content updated and the branding consistent. SDL Tridion has helped us achieve our goals via its unique BluePrinting technology.
Mike Simon, Senior VP of Corporate Communications at Emirates
