British Dental Association case study
The British Dental Association (BDA) is the professional association and trade union for dentists in the UK. Membership, which is voluntary, stands at around 23,000. BDA had highly ambitious plans to transform its website to lie at the heart of the organizations core strategy to provide a valuable online service for its members.
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Built on SDL Tridion with the aid of implementation partner Building Blocks, the website has sections that are free to access by anyone; for registered users who still have free access but want to purchase items via the online store; or fully registered paid up members who, with a single login, can access secure content across all parts of the BDA site. They can shop online, view copies of the BDJ (British Dental Journal), download advice sheets on practice management, education and policy, update their profile and make contact with other members via blogs, forums, local branches as well as access the MyBDA sections of the site.
We were ambitious about what we wanted to achieve with the site. We managed to have the site live in a reasonable time frame and stayed within the agreed project budget and contingency budget for the initial build.
Barry Rutter, Web Services Manager at the BDA
