BBVA-experience case study
One of BBVA’s core corporate principles is placing their customers at the center of their business. BBVA wanted to make sure it followed through on this commitment to customers by giving them control over their online experience.
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Early in 2010, BBVA rolled out its new website. BBVA now provides an integrated visitor experience for the corporate public site and the secure private banking site, enriched with personalized content based on real customer data.
Our main objective is to provide a great customer experience, and the easiest possible path to the information they are looking for and to the tasks they want to perform.
Ignacio Ortega, Director of Internet and Mobile Channels at BBVA
