Telenor Bredbandsbolaget and SDL SmartTarget
Telenor’s broadband division, Bredbandsbolaget, uses SDL Tridion SmartTarget to provide existing customers with offers tailored to their specific profiles and behavior.
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Customers expect us to know who they are and what products and services they are already using. We wanted to ensure we provide them with fresh information about what is available to enhance their interaction with us.
Our marketers were amazed when they realized what they can do. The extent to which they can create a relevant, personalized visitor experience is more specific and precise than ever. For the first time, they can actually target their customers without relying on IT and development teams.
