SDL SmartTarget: impact through relevant engagement
Delivering the right message, to the right person at the right time will differentiate you from your competition. SmartTarget puts you in control of state-of-the-art personalization and targeting practices. It creates impact through relevant engagement, whether you want to improve your content marketing or increase your conversion rate.
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You control which content and promotions are shown to whom and when. SmartTarget lets you create and apply intuitive targeting rules for your entire website, extending to search and navigation. Every aspect of your site optimizes relevance.
Rather than manually adapting content, this approach automatically delivers relevant content using page context, browsing behavior, search behavior and even seasonal and location-based information.
Our marketers were amazed when they realized what they can do.
The extent to which they can create a relevant, personalized visitor experience is more specific and precise than ever. For the first time, they can actually target their customers without relying on IT and development teams.
