Forrester Report: Put Video at the Heart of Your Content Strategy
Within marketing organizations, product strategists must be empowered to build new products that reflect the new ways in which consumers experience content. Video, as the pin-up content format of the Splinternet era, must be central to those new strategies.
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Overview
This report takes a look at the potential for video to engage customers in an increasingly fragmented landscape. Specifically it examines how companies can elevate product strategy by integrating video with the following benefits:
- Video is the empowered content format.
- Video can serve a range of audience needs.
- Video is pervasive, portable, and powerful.
- Video works across platforms.
- Video is the future.
To find out more about how SDL Tridion approaches video management, you can also take a look at SDL Tridion Media Manager.
