Gilbane: Multilingual Marketing Content
This Gilbane paper takes a look at strategies, practices, and infrastructures used for the market-facing multilingual content such as corporate and product messaging, brochures, advertisements, marketing videos, marketing e-mails, and content created for websites.
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This report, Multilingual Marketing Content, is one of the first studies to focus specifically on managing multilingual marketing content. Download this report to find out more about:
- How companies deal with the demands of multilingual marketing
- How marketers handle new online media and swelling volumes of content
- How they provide consistent customer experiences across dissimilar languages and cultures
- How they control costs
- What obstacles prevent the alignment of multilingual marketing content with businesses’ larger goals
- Which investments deliver the most impact
