Travel & Tourism

The internet plays a crucial role for customers who want to plan and book their upcoming vacation or who want to make business travel arrangements.

From that rainy day commute where they look at a travel deal on their mobile, to reading online reviews to booking online, the internet is often the most important tool when researching and booking their travel plans.

SDL WCMS has a proven track-record for travel and tourism operators, including such prominent names as Thomas Cook, Air France-KLM, Emirates, Mandarin Oriental Hotel Group and Virgin Atlantic. Read our customers’ stories to find out more about their content management voyage.

Also visit the Travel & Tourism micro site

Denver International Airport case study

Denver International Airport (DIA) is consistently recognized as a leader internationally for world-class customer service, airport amenities and traveler-friendly features. Using a new solution, individual travelers receive all the information they need to create a seamless and pleasurable airport experience.

Tourism Flanders case study

Tourism Flanders' overall goal is promote Flanders internationally as a tourism destination, increasing the number of overnight stays in Flanders. Tourism Flanders now provides local markets with website design, branding and navigation, making it easy to ensure a consistent brand presence in all markets.

Mandarin Oriental case study

Mandarin Oriental Hotel Group is an award-winning, international hotel investment and management group with an ambitious mission: to be recognized as the premier global luxury hotel brand. Today, Mandarin Oriental centrally manages websites for each of its 26 hotels in addition to a mobile website using SDL Tridion.

Emirates case study

Emirates use SDL Tridion to manage around 60 regional sites including Chinese, Japanese and Arabic of emirates.com and for almost all sites which represent more than 15 different brands of the Emirates Group, including emirates-holidays. com, skywards.com and arabian-adventures.com.

Tourism Ireland case study

Tourism Ireland uses SDL Tridion for their enterprise publishing system, allowing their offices around the world to more easily tailor the content of their market websites to local requirements. Tourism Ireland identified a significant 50% increase in visitor traffic.

KLM case study

SDL Tridion plays a key role in helping KLM to capitalize on the revenue potential of online sales channels and make a success of online marketing campaigns, enabling KLM to manage a complex hierarchy of channels at a low cost per channel and a very high speed.

YHA case study

Using SDL Tridion, YHA has created greater interactivity with users see a revenue increase of 125 percent. YHA also uses Outbound Email to customize its campaigns, reuse existing content and ensure their brand image carries through onto email templates.

Brussels Airlines case study

SN Brussels Airlines chose SDL Tridion due to its wealth of experience, maturity with other airline companies and its unique BluePrinting technology.