Public Sector

In the Public Sector, marketing often has distinct purposes, conditions and tasks that are often aim at providing core public goods and services.

A road map to public interaction

Marketing has now become an essential part of public sector marketing used to provide actual products and services, interactive opportunities and community feedback and to bring attention to what’s available. It gives the public full access to what public sector organizations have to offer.

SDL WCMS allows public sector organizations to maintain control over diminishing public sector purses through operational efficiency and greater effectiveness in reaching target audiences. Our public sector customers include Middlesex University, the City of Boston, Breastcancer.org and Career One Stop.

Take a look at our public sector case studies to find out more.

Middlesex University case study

Middlesex University, an internationally recognized university, serves more than 34 000 students in London and abroad. Middlesex University chose SDL Tridion to manage their content driven website.

City of Boston case study

With responsibility to account to more than half a million residents (and reaching many more), SDL Tridion provides the City of Boston with a tool to communicate accurate, consistent and timely information.

Liverpool City Council case study

With the help of the SDL Tridion Content Management System, Liverpool Direct Limited [LDL] has transformed Liverpool City Council's website into one of the top performing Local Authority Web site in the UK. As a consequence of deploying SDL Tridion, hosting and support costs were lowered by £62k per year.

Compassion International case study

Compassion is a non-profit organization that focuses on meeting the needs of children in the developing world. Its mission is to alleviate child poverty by providing a combination of programs that help Compassion-sponsored children to thrive, not just survive.

Breastcancer.org Advance case study

breastcancer.org stays up-to-date on the latest research and treatment options, but it also goes beyond the medical jargon and explains how breast cancer really hits home. With everything from statistics to discussion boards, it’s a lot to manage, but staff has the tools and drive to make it work.

British Dental Association case study

The British Dental Association (BDA) is the professional association and trade union for dentists in the UK. Membership, which is voluntary, stands at around 23,000. BDA had highly ambitious plans to transform its website to lie at the heart of the organizations core strategy to provide a valuable online service for its members.

Breastcancer.org case study

breastcancer.org has been online since 1999 when it first populated its site with content straight from the book ‘Living Beyond Breast Cancer’. It fast became an important online resource for its visitors.

Career One Stop case study

When CareerOneStop came to SDL, it was ready to simplify its content publishing system – and it wanted to do it quickly. SDL understood the problems CareerOneStop faced. One feature of particular interest for CareerOneStop was SDL's content modeling mechanism that models both content requirements and processes.

Derbyshire County Council case study

The decision to overhaul Derbyshire County Council’s Web site and intranet was taken as part of a wider project to provide acccess to all of its services online. SDL Tridion enabled council departments to update the websie directly and to develop dynamic online services.

Ministry of Justice case study

SDL Tridion makes it possible for the Ministry of Justice for the Netherlands to react quickly and accurately to changes in the law or major news events and to update this information across a variety of sites.

RSPB case study

The RSPB use SDL Tridion’s unique BluePrint technology, ensuring consistent content, messaging and branding across all areas of their website and branded material. The solution’s easy-to-use interface means that even non-technical users can easily contribute content.