Solutions for Travel and Tourism
We are dealing with 26,000 hotels...fast, efficient translation means faster time-to-market for our services – usually ahead of our competitors...
Laurie Myers, GTA / OctopusTravel
Challenges:
Hotels, airlines, agents, operators and car rental companies need to to globalize their web presence whilst retaining consistency of brand. Key challenges global travel organizations need to tackle include:
Travel organizations need to be able to deliver marketing information across markets and in multiple different languages. Travel clients including Emirates use the SDL Tridion content management system to manage websites, portals and print publications.
Travel businesses such as Best Western need to manage and translate huge quantities of content. SDL enables Best Western to manage four million words of content across seven languages.
Solutions:
Best Western Case Study
SDL enabled Best Western to more effectively manage 4 million words of web content across seven languages, including listings for 4,000 hotels. Benefits Faster time-to-market for localized websites
SDL estimated cost savings to be up to 50%
Solutions used:
SDL Translation Management System
Emirates Case Study
Emirates chose the SDL Tridion CMS to manage content across multiple websites, portals, e-applications and paper-based publications. Benefits Streamlined management of multilingual web content
Seamless integration with back-office systems
Solutions used:
SDL Tridion
GTA Case Study
SDL helped GTA / OctopusTravel manage more than 25 million words across multiple languages while enhancing brand consistency and speeding translation times. Benefits Saving up to a half a million dollars a year in translation asset reuse, process automation, and headcount realignment
Solutions used:
SDL Translation Management System
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