Time to Market

Accelerate Time to Market

Ensuring all product content is delivered efficiently and on-time

When delivering product to market, a critical component of the overall supply chain is the delivery of product to shop, information to web, marketing literature to countries and training to sales and distribution offices. SDL plays a critical role in the delivery of product to market through the enablement of all content delivery into all global languages.

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GIM Solution Brief

“SDL’s technology has had a dramatic impact on our Consumer Electronics and Domestic Appliances divisions by enabling us to launch simultaneously into multiple markets without having to wait for translation,”

Luuk de Jager at Philips Consumer Electronics

Delivering product to market is a complex process. Before shipping a product four fundamental processes need to be completed:

Build product
Enable distribution channel (utilising web, global distributors and resellers and/or direct selling)
Train salesforce and market product
Support customers

SDL provides a critical role in this process through the localization of electronic products within the first process, the delivery of training materials and product literature within the thrid phase and the conversion of source-language knowledgebases into any language.

Through the use of global information management technology and services corporations can significantly reduce the time it takes to launch a new product to a global marketplace. This is done by:

Centralising all previously translated content into a virtual multilingual repository and re-using across the corporation. Typically SDL customers can expect to see over 80% of any new content matched against previous content using the SDL translation management system.
Utilising a centralised terminology system to ensure that all content adheres to corporate standards and manages the delivery of consistent terminology into any language.
Seamless connectivity to the translation supply chain to ensure that any content that does need to be translated is delivered quickly, and with context, into the hands of certified professionals across the globe. Only with SDL are corporations assured of a network of certified professionals focused on quality.