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Globalization in the Games Industry

Globalization in the Games Industry

Global Information Management enables the simultaneous launch of new games to an eager global audience

Providing local language versions of the world’s leading games is increasing global sales and enhancing the enjoyment for millions of worldwide gamers.

Introducing products to global markets is one of the key challenges faced by many organizations in an increasingly globalized world. To ensure success in the global market place, it is essential for every company to communicate with its customers in their language of choice. But managing the complex processes and information flows involved in localizing product information into many different languages is complex, can be error prone, time consuming and expensive. Leading entertainment software and technology companies like Value are deploying a Global Information Management strategy to provide better support for their global customers.

Valve trusts SDL for the full product sweep from in-game voiceovers and sub-titles to TV commercials and animated marketing shorts to the product packaging, instructions, DVD and even the website through which the games are promoted globally.

Deploying a Global Information Management solution can have significant benefits for any global company. Typical benefits realised by SDL customers include:

More details of how SDL customers are benefiting from deploying Global Information Management solutions can be found in the case studies below.

Case Studies

Valve Unleashes Gameplay Action in 16 languages with SDL Global Information Management

Valve games, such as Half-Life® and Team Fortress®, have transformed the gaming landscape. And thanks to the Global Information Management strategy masterminded and managed by SDL, this and Valve’s other industry-leading games are being enjoyed by millions of gamers worldwide in 16 languages.

Philips, faster to market with SDL's content localization solution

Philip's partnership with SDL has enabled more than 30% reduction in translation costs and improved time-to-market for multilingual product marketing communications. It used to take 4 months for new product information to reach local web sites, now it is available for publication within weeks.

Avaya Increases Efficiency by 30% with SDL Global Information Management

Who does one of the world’s great communications companies rely on to ensure its own information is
communicated accurately, consistently and promptly around the world? SDL of course.

Solution Brief

Global Information Management Solution Brief

SDL global information management solutions are successfully helping market leaders, spanning every major industry including automotive, technology, retail, finance, government, and life sciences. With SDL, enterprises meet the challenges of global market participation head-on, achieving superior international market performance, brand recognition, customer adoption rates, and lifetime customer value.

Industry White Papers

The Total Economic Impact of Global Information Management

Report by Forrester Research outlining the business impact of deploying Global Information Management (GIM) solutions. Understand how GIM can help reduce both internal and external localisation costs, and how the right GIM strategy can help increase global market share.