Globalization in the Games Industry
Global Information Management enables the simultaneous launch of new games to an eager global audience
Providing local language versions of the world’s leading games is increasing global sales and enhancing the enjoyment for millions of worldwide gamers.- Valve Unleashes Gameplay Action in 16 languages with SDL Global Information Management
- GIM solution Brief
- The Total Economic Impact of Global Information Management
- Philips, faster to market with SDL's content localization solution
- Avaya Increases Efficiency by 30 Percent with SDL Global Information Management
Introducing products to global markets is one of the key challenges faced by many organizations in an increasingly globalized world. To ensure success in the global market place, it is essential for every company to communicate with its customers in their language of choice. But managing the complex processes and information flows involved in localizing product information into many different languages is complex, can be error prone, time consuming and expensive. Leading entertainment software and technology companies like Value are deploying a Global Information Management strategy to provide better support for their global customers.
Valve trusts SDL for the full product sweep from in-game voiceovers and sub-titles to TV commercials and animated marketing shorts to the product packaging, instructions, DVD and even the website through which the games are promoted globally.
Deploying a Global Information Management solution can have significant benefits for any global company. Typical benefits realised by SDL customers include:
- Reduce Time-to-Market for Global Products
- Enhanced Customer Satisfaction
- Improved Quality and Consistency
- Increased Global Market Share
- Reduce Localization Costs
More details of how SDL customers are benefiting from deploying Global Information Management solutions can be found in the case studies below.
Case Studies
Valve Unleashes Gameplay Action in 16 languages with SDL Global Information Management
Valve games, such as Half-Life® and Team Fortress®, have transformed the gaming landscape. And thanks to the Global Information Management strategy masterminded and managed by SDL, this and Valve’s other industry-leading games are being enjoyed by millions of gamers worldwide in 16 languages.
Philips, faster to market with SDL's content localization solution
“Our partnership with SDL has enabled us to reduce translation costs more than 30% and improve time-to-market for our multilingual product marketing communications. It used to take 4 months for new product information to reach local web sites, now it is available for publication within weeks.”
Avaya Increases Efficiency by 30 Percent with SDL Global Information Management
Who does one of the world’s great communications companies rely on to ensure its own information is
communicated accurately, consistently and promptly around the world? SDL of course.
