We have a great line up of companies willing to share their Global Information Management experiences.
Taking Globalization Strategy Beyond the Cost Center
Donald A. DePalma
Chief Research Officer
Common Sense Advisory
Globalization represents challenges and opportunities for any company, not the least of which is making a convincing business case for the effort. Whether you plan to localize products or websites, you need a budget, technology, staff, and the cooperation of most of the company to make it happen. In this presentation, DePalma draws on Common Sense Advisory’s research with successful companies to outline the best practices for building a solid case, the methods to motivate or cajole other groups into action, and the metrics used to measure success.
From Translation Department to Driving Globalization Strategy
Andrew Bone
Director of Globalization
Computer Associates
In this presentation Andrew Bone will discuss how Computer Associates has deployed a Global Information Management strategy to support its world-wide business. CA was faced with a traditional fragmented approach to localization, spanning departmental, cultural and regional boundaries. Andrew will review how deploying a GIM solution has enabled cross functional integration, increased efficiency and changed the thinking from Translation Department to Strategic Globalization Strategy.
Building a Business Case for Global Information Management
Alison Toon
Translation and Localization Manager
Hewlett-Packard
As a global company, global brand and message consistency is important for HP, and so is cost control . In this session Alison Toon will explore the methods and techniques that her team has used to develop an executive business case for Global Information Management within HP. The presentation will show how companies can change the perception from ‘cost centre’ to strategic function, allowing the business to see the true value of Global Information Management.
Globalizing Garmin: Finding the Way and Other Points
Larry Arnold
VP of Globalization
Garmin
Larry Arnold will present on the evolution of Global Information Management at Garmin. Larry will discuss how the requirement to support more content in more languages has escalated over recent years. Larry has been instrumental in deploying a Global Information Management strategy that has enabled Garmin to scale from a small number of global products available in a hand full of languages to supporting over 70 new product launches each year in more than 30 different languages.