Speaker Presentation Information

Managing your Global Content Lifecycle

Challenge 2009: Aligning Global Content with Business Value
Mary Laplante
VP Consulting Services and Senior Analyst
The Gilbane Group

Multilingual communications are the conduit to multinational revenue profiles and global brand recognition. Most companies acknowledge the business value of multilingual content — but many are just beginning to understand the challenges and level of effort required to realise that value in top and bottom line business results. While they recognise the need to address translation and localisation at the same time as they plan for authoring, content management (web and document), and multi-channel publishing, they are often stymied, even overwhelmed, by how to achieve this. What’s more, in striving to broaden the reach and consistency of global brands, few organisations are successful at addressing underlying barriers that prevent management of a truly global content lifecycle, let alone one that adds value to each process.

This keynote presentation presents new insight into what leading companies are doing today to address pain points and develop best practices for delivering and consistently increasing the value of global content. Topics include metrics for business cases and models for transforming global content practices within any organisation.

How Global Information Management has helped Intel deliver content to a global audience
Tony Allen
Product Manager for Localisation Solutions
Intel

Tony Allen will describe how Intel has used a combination of technology and business process changes to deliver improved productivity efficiencies and consistencies of web content to support a global audience.

Supporting Global Customer Experience with Global Information Management
Fred Hollowood
Director, Language Research & Deployment
Symantec

Fred Hollowood will discuss how Symantec has deployed a Global Information Management strategy to support its global web deployment. Symantec moved from a decentralised model to a centrally supported CMS based model. This demanded a centralised, rapid response localisation solution, enabling an increase in process efficiency and improved consistency for the customer. This same approach has now been extended into other structured company data repositories, further consolidating the global customer experience.