Any language you want - so long as it's English
Online support tools and technology are getting more and more sophisticated (e.g. expert knowledge bases, self-reporting and diagnosing systems) so as their value increases, now is the time to invest in offering a better customer experience in non-English languages. The better the online experience, the lower the workload on the traditional multilingual contact centre. This paper illustrates some of the approaches and localization technologies that can be adopted to make it possible, and most importantly to do it cost-effectively.