
SDL conducted two surveys to explore the current trends and opinions on the subject of terminology management from a global business and branding standpoint as well as from a translation and localization perspective
Download the SDL Research Paper below for a detailed summary of the results
About the Surveys
The survey to localization and translation professionals was completed by 1,569 individuals, of which 81% were freelance translators
The survey to business professionals was completed by 148 individuals from global businesses such as GE, Adobe, Oracle, Nokia, Cisco and Intel
Respondents came from departments including Marketing, Technical Documentation and Localization and 62% of respondents were of managerial level or above
Fill in the form on the right to download the materials listed below.
Read the SDL Research report of the results of the 2010 Terminology Survey to discover what businesses and translators are saying about terminology management, its importance in a strategy for global content delivery and the business implications of managing terminology in a global business context.
Henkel, the world’s leading supplier of adhesives, sealants and surface technology, owns multiple brands and products, all of which require their own marketing and advertising campaigns. Henkel is operative in over 125 countries and therefore its advertising needed to cater for a multitude of different languages. Henkel turned to SDL Language Technologies to help manage translation, reduce costs and improve localized content quality.
SDL MultiTerm has led the market for terminology management since 1990. It is a mature and proven solution, enabling corporate and industry terms to be stored and shared across the enterprise, including those within a distributed environment.
“We particularly appreciate the fact that SDL approaches our projects from a customer perspective and comes up with innovative solutions over and over again. This allows us to concentrate on our core business because we know that our translation projects are in safe hands.”