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Globalization in the Automotive Industry

Globalization in the Automotive Industry

Rapid global content delivery for automotive customers, dealers and global service centers

Automotive companies must make information available in a wide array of languages to meet the needs of their global client base. SDL works closely with key industry players to manage the delivery of all related information into different languages



In today’s global climate providing multilingual content, handbooks, high-quality service manuals, etc. is hugely important. Allowing leading automotive manufacturers to support their customers, dealers and services centers around the globe.

Increasingly automotive manufacturers need to tailor their product content to accommodate product variations and customizations to meet legal, language and cultural preferences and their local customer preferences. Companies like Renault are turning to SDL to help manage the localization processes.

SDL accelerates global delivery of widely-varying, complex content

SDL’s global information management (GIM) solutions and services bring together all relevant content resources, across your content lifecycle – from authoring for a global audience through managing the localization process to publishing. SDL Global Information Management solutions help companies to:

  • Re-use approved technical content across multiple documents and delivery channels (e.g. Web, CDs and printed owners and service manuals)
  • Speed content authoring processes, improving content consistency and quality and lowering process costs
  • Build brand messaging consistency across all content and delivery mechanisms
  • Leverage and re-use content created in any authoring environment, in any language – further exploiting existing information assets
  • Streamline localization processes, through any combination of project in-sourcing or outsourcing
  • Provide an enterprise-wide platform for rapid renewal of content wherever used

See the results of independent research (TEI Study) for more information on the business benefits of adopting a Global Information Management strategy.

Case Studies

Chrysler - Driving Down the Cost of Delivering Multilingual Content

"XyEnterprise, Tweddle Litho, and SDL team up to help Chrysler deliver vehicle owner and service documentation to global markets."

CNH - Dealer Network gets multilingual eSupport tech database SDL Solutions

 “Our dealer network now has 24x7 support via a knowledge base of approved solutions to known concerns available in multiple languages. Of all the dealer searches in ASIST, 80% are now resolved using self-service with only 20% escalated. This has resulted in less down time and improved customer satisfaction.”

Solution Brief

GIM solution Brief

SDL global information management solutions are successfully helping market leaders, spanning every major industry including automotive, technology, retail, finance, government, and life sciences. With SDL, enterprises meet the challenges of global market participation head-on, achieving superior international market performance, brand recognition, customer adoption rates, and lifetime customer value.

Product Brief

SDL KbTS Product Brief

The unique SDL Knowledge-based Translation System TM delivers a breakthrough in translation quality and throughput. All the leading language translation technologies are tightly integrated together and combined with specialist linguistic skills.

SDL TMS Product Brief

Global information powers the global enterprise. It drives decisions, facilitates communications and supports commercial transactions.