Agenda
Please Note:There have been changes made to the keynotes sessions on day 1 and day 2. Mike Walsh will now be presenting on Tuesday and the SDL keynotes have been moved to day 1. We apologize for any inconvenience.
Monday: March 5, 2012
| Start | End | Session | ||||
8:00 | 9:15 | Continental Breakfast / Conference Registration | ||||
9:15 | 9:30 | Conference Welcome Sophie Hurst, VP Corporate Marketing, SDL | ||||
9:30 | 10:00 | CEO Keynote: SDL’s Vision for 2012 John Hunter, Chief Executive Officer, SDL | ||||
10:00 | 10:45 | SDL Product Innovation Strategy Dennis van der Veeke, CTO, SDL, Otto de Graaf, VP Strategy, SDL | ||||
| 10:45 | 11:15 | Break / Partner Pavilion | ||||
Track 1 | Track 2 | |||||
| 11:15 | 12:00 | Dell InfoDev Drives Down Cost of Goods Sold with GIM Technologies for DITA and Localization
MaryLee Grant, Director Information Development, Dell | Customer Panel: Selecting the Right Translation Technology for Your Global Communication Needs Moderator: Ben Sargent, Common Sense Advisory Panelists: Nanette Robuck, Senior Manager Communications, Tupperware; Gabriela Aguilar, Translations Supervisor, Denver Public Schools | |||
| 12:00 | 1:30 | Networking Luncheon / Partner Pavilion Join us for the final heat of the 2012 Globalization Challenge - 2 teams will go head-to-head to find out who has the most knowledge of global markets, content, globalization and localization | ||||
| 1:30 | 2:15 | Performance Marketing: KeyBank Case Study
Brad Heidemann, Founder and CEO, Tahzoo | Making Your Global Customer Engagement Strategy a Reality
Moderator: David Ashton, VP Business Solutions, SDL Panelists: Elke Vorheis, Documentation & Localization Program Manager, Nexenta Systems; Alison Toon, Globalization Manager, Hewlett-Packard; Salvatore Giammarresi, Senior Director Localization Engineering, Yahoo | |||
| 2:15 | 2:30 | Break / PartnerPavilion | ||||
| 2:30 | 3:15 | Breaking Through Barriers with Science Innovation Swamy Viswanathan, SVP Products & Marketing, SDL Language Technologies; Daniel Marcu, CTO, SDL Language Technologies | DITA, Global Product Content, and the Future of Customer Experience
Moderator: Chip Gettinger, VP Solutions, SDL Panelists: Beth Fryer, Senior Technical Writer, OSIsoft; Frank Miller, Senior Consultant, Comtech Services; Helen Cavender, Senior Documentation Manager, Cisco; Kazuha Misumi, Senior Manager, Technical Publications, HDS; Howard Schwartz, SVP Content Technologies, SDL | |||
| 3:15 | 3:45 | Break / Partner Exhibit | ||||
| 3:45 | 4:30 | Translating Feature-Rich Online Experiences for Consumers on the Mobile Web
Tim McLaughlin, President & Founder, Siteworx | Combining Solutions for Global Deployment
Emily Mydlowski, Manager of User Experience and Information Design, Hach Company; Yvan Hennecart VP Operations, SDL | |||
| 4:30 | 4:45 | Break / Partner Exhibit | ||||
| 4:45 | 5:30 | Executive Advisory Panel: Mastering Global Customer Engagement
Moderator: Sophie Hurst, VP Corporate Marketing, SDL Panelists: Leonard M. Greski, Director, Web Architecture, HP; MaryLee Grant, Director Information Development, Dell; Loïc Dufresne de Virel, Localization Strategist, Intel Corporation; Tom Moran, Director of Customer Experience, Microsoft | ||||
| 5:30 | 5:45 | Closing | ||||
| 6:00 | 8:00 | Cocktail Reception Join us in celebrating 20 years of SDL innovation with food, drinks and live music 6:00-7:00pm - Wine Tasting (beer will also be provided) 6:00-8:00pm - Music Entertainment: Josh Pfeiffer Jazz Band | ||||
Tuesday: March 6, 2012
| Start | End | Session | |
| 8:00 | 9:00 | Continental Breakfast/Partner Pavilion | |
| 9:00 | 9:15 | Welcome Sophie Hurst, VP, Corporate Marketing, SDL | |
| 9:15 | 10:30 | Keynote: Yesterday The World Changed. Now It’s Your Turn
Mike Walsh, Bestselling Author of Futuretainment and a Leading Authority on the Digital Future | |
| 10:30 | 11:00 | Break/Partner Pavilion | |
| 11:00 | 12:00 | Workshop: Innovation – What exactly is it and how do we do it?
| The Future of Global Customer Engagement Jeremy Coleman, Director of Technology and Innovation, SapientNitro |
| 12:00 | 1:30 | Networking Luncheon/Partner Pavilion | ||||
Workshops & User Groups | ||||||
| 1:30 | 3:00 | Online Engagement Basics Workshop
David Adams, Director, Services Solutions, SDL; Kelly Thompson, Global Education Manager, SDL | Rebirth of Technical Documentation as Intelligent Product Content
Moderator: Howard Schwartz, SDL Panelists: Anjana Rajan, Information Architect, Hitachi Data Systems; Laura Bellamy, Information Architect, VMware; Frank Miller, Senior Consultant, Comtech Services; Pia Chamberlain, Information Architect, NetApp; Emily Mydlowski , Manager of User Experience, Hach Company; Chip Gettinger, VP Solutions, SDL | Integrating the Power of Social Media Intelligence within your Enterprise
| Language Technology User Group (starts at 12pm with a private lunch) | Ask the Technology Experts |
| 3:00 | 3:30 | Break/Partner Pavilion | ||||
| 3:30 | 5:00 | An Insider View into SDL Tridion's Roadmap and Community Panel
Ian Truscott, VP Products, North America, SDL; Nuno Linhares, Principal Consultant, SDL; Julian Wrath, Technical Account Manager, SDL; Frank Van Puffelen, Principal Developer, SDL; Chris Summers, Content Management Specialist and Trainer, Urban Cherry | SDL Trados Studio 2011: Getting Started for Project Managers Instructor: Mike Somerville, Pre-sales Engineer, SDL (space is limited) | Campaign Management & Analytics Workshop: Orchestrating Customer Engagement
Bob Hale, CEO, SDL Campaign Management & Analytics Division Mike Fazio, Director of Business Solutions, SDL Rusty Warner, Vice President of Product Marketing, SDL | Ask the Technology Experts | |
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