The internet and social media have forever changed the way we engage with our customers. Having the right information at their fingertips, in their own language, regardless of device or media, is critical for improving the customer experience and gaining an edge over your competition. Join other forward-looking companies at SDL Innovate 2012, where you'll learn how to leverage Global Information Management strategies to become a master at engaging and interacting with your customers in all languages and across all touch-points - from the start of the sales cycle to post-sales support - so you can stay competitive in the modern global business economy. You'll learn how to: | Respond to the demands of your expanding, multilingual customer base and improve customer engagement across all channels |  | Provide personalized and persuasive information to your customers across multiple platforms and delivery channels |  | Transform technical documentation into intelligent product content with DITA - for delivery anytime, anywhere, on any device |  | Ensure global brand consistency in today's modern marketing world |  | Drive top and bottom line growth to stay competitive in the global economy |
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