Terminology Management
Because Brand Matters
Corporate terminology is the foundation for building a successful and valuable brand. The terms that you define for your organization help you differentiate from competition and resonate with customers. However, these terms must be managed across the organization, to ensure your brand is communicated consistently, regardless of language or publication.
By managing multingual terminology centrally, multiple departments as well as translators are able to access the approved company terminology and apply it consistently across documentation, ensuring a consistent global brand.
For global organizations with multiple content creators operating around the globe, successfully maintaining a consistent brand message in multiple languages is no easy task. Inconsistent terminology causes issues:
72%* of businesses believe that inconsistent terminology has a negative impact on branding and 85%* notice inconsistent uses of terminology across the organization
Inconsistent marketing messages affect the global brand, sending the wrong message to potential customers and new markets
Inconsistencies in collateral and documentation confuse existing customers and create additional burdens on support
Products cannot be shipped simultaneously to global markets because the localization department is not managing terminology
By successfully managing your corporate terminology, not only are you protecting your organization’s global brand, you are also creating a foundation for consistent communication and knowledge sharing throughout your organization.
More Information
Learn more about our terminology management product, SDL MultiTerm® and the benefits it can bring to your organization
Find out what's new in the new release of SDL MultiTerm 2009
Look at the technical detail of an SDL MultiTerm terminology management solution in our technical datasheet
Find out about what businesses are saying about terminology management in our research paper on our terminology management survey
* Terminology Survey carried out by SDL in January 2009
Case Studies
Bosch - Terminology portal provides consistency in 23 languages
“We particularly appreciate the fact that SDL approaches our projects from a customer perspective and comes up with innovative solutions over and over again. This allows us to concentrate on our core business because we know that our translation projects are in safe hands.”
White Papers
SDL Research - Terminology: An End-to-End Perspective
Both Businesses and Translators Recognize the Importance of Terminology Management and its Relationship with Consistent Branding, but are they Managing their Terms Effectively? SDL recently conducted two surveys to explore the current trends and opinions on the subject of terminology from within businesses as well as specifically within the translation and localization industry. This article highlights the key observations and trends from an interesting set of resultsTerminology Matters White Paper
Companies are struggling to produce accurate and consistent global information for their local markets. Customer support costs are spiralling out of control, and growing content volumes are giving IT, Marketing and Sales departments a real headache.Product Brief
SDL MultiTerm Product Brief
This product brief gives you essential information about terminology management and SDL MultiTerm. It describes the key features and benefits of using SDL MultiTerm as your terminology management solution.
