Translation: Speak their language

The completion of our globalization project is an important step forward in serving the needs of our more than five million international travel guests who stay with us each year. The ability for our customers to learn about properties or book a reservation in their native language is an absolute necessity for our continued global expansion and growth.

President and CEO at Best Western International

You need to communicate with your customers all over the world. And they are four times more likely to buy from you if you address them in their native language. However, translation can be expensive and slow down your marketing efforts.

SDL is the only vendor that is a leader in Web Content Management, Translation Management and Translation Services. With SDL, you approach each individual customer in their native language while ensuring a consistent message and tone of voice around the globe and you’ll never translate anything twice.

This powerful combination from a single supplier means that you can save valuable time and money when managing multilingual initiatives.

Best Western

With over 4,000 hotels and more than 4 million words per language, Best Western had an immense localization challenge to overcome. By adopting iMT, Best Western achieved their objectives much faster and at dramatically lower cost than otherwise possible.