Targeting: Say what matters

With SDL SmartTarget, we observed 50% higher conversion rates than on our conventional websites. Today, we have the best performing eCommerce platform in the entire group.

Director at Thomas Cook Netherlands

The tough economic situation may present you with challenges in falling bookings and pressure for discounts, particularly for the leisure traveler sector. Can you keep the attention of your audience and maximize revenue per customer by giving them relevant offers?

SDL SmartTarget empowers the business user with the ability to create and apply business rules easily in order to deliver the right offer to the right person at the right time. For a complete picture, SmartTarget combines explicit information and user behavior with a wide range of available data such as location, time, referrals, booking systems and yield management. You can track the level of success of your business rules in real time and fine-tune them on an ongoing basis.

With SDL, you become relevant to your visitor. The results are rising conversion rates, lower bounce rates, increased revenue and more returning visitors.

Thomas Cook case study

The group’s value “Obsession with Customer Service” is one of the key drivers behind their vision ‘go further to make dreams come true’.