Social media: Let them speak

72 percent of US online leisure travelers – nearly 99.6 million people – now participate in social media at least once a month.

Source: Forrester North American Technographics Benchmark Survey, Q2 2010 (US, Canada)

How your organization is perceived in the online world depends more and more on what your customers say about you. Every country has their own ‘best mix’ of social channels and PR, marketing and eBusiness teams all want to use these in different ways.

SDL provides a single platform to allow customers to leave recommendations and ratings or share their experiences directly on your site. Use SDL LanguageWeaver for machine translation of user content for minimal translation costs. Publish out to social channels such as twitter using central or local channels and use our social plug-ins so that customers can share your content and promotions with their peers.

SDL takes you to where your customers are and lets you interact with your audience so that your customers speak to you and for you. Local marketers can re-use promotional offers across the social channels that work best in their market for the highest possible return on engagement.

KLM case study

KLM chose the SDL Tridion solution as the platform for their online presence as it enables consistent branding across a complex network of interactive online sales channels that target consumers in more than sixty countries.