WCM: A solid foundation

Without a robust infrastructure you cannot react flexibly to market demands and you cannot take commercial decisions adequately. Layout, navigation structure and the overall part of the content is centrally controlled at the headquarters in Brussels. The local offices control their own promotions and contact information. The maintenance and management costs of the new Web site are minimal, whilst each week substantial changes including translations are implemented.

Head of eBusiness at SN Brussels Airlines

You need to manage assets across multiple channels, brands and countries in multiple languages and roll-out marketing initiatives and promotions in a planned and timely manner. This is a logistical challenge. SDL handles and solves the complexity of content management for you.

SDL Tridion helps you to re-use common content, multimedia assets or applications across your different sites, channels and brands whilst giving you the flexibility to adapt assets if needed. Separating content, functionality and design means that new global cross-channel initiatives are rolled out in hours instead of weeks. Because there is only one instance of every asset, it only needs to be updated in one place no matter how often it is used. Versioning, international workflows and role based security models ensure you are in complete control of your content and that your processes run smoothly throughout your organization.

SDL Tridion is rated “best in class” by analysts Forrester and Gartner so you can be sure to find everything you need from a WCM and much more in SDL Tridion.

Forrester Travel Report

Nearly three in four European travelers are online. As desktop and laptop computers, mobile devices, and connectivity plans become more affordable, more European travelers are now able to regularly use the Internet.