Ease of Use: Back to Business

For the first time business users have been able to take total ownership of the site. We see it as a holistic solution, placing control with the business and out of IT.

Head of Communications at YHA

The dependence on IT departments to make changes to the web creates bottlenecks and distracts IT from developing new functionality. SDL Tridion brings marketers close to their customers by enabling them to create and update websites easily and immediately.

SDL is continuously improving the usability of the content management platform. Editors, marketers, designers and developers can work independently and become more productive with the right tools to quickly and easily make changes themselves. Designers and developers can work with the tools they feel most comfortable with such as Adobe Dreamweaver or MS Visual Studio and marketers can edit content directly on a page from their web browser.

Our focus on usability means that new employees are up to speed with our systems in a matter of days and you are free to focus on your marketing efforts without having to worry about the technology.