Channel Diversity

Consistency across all channels

Customer engagement that is focused on one channel only is yesterday’s news. Marketers today know – the more channels you can serve in a consistent manner, the more successful your campaigns will be. Customers are channel agnostic – they expect the same deal, the same message whether they go to your website, mobile site or into the local branch.

When looking for an Online Marketing Suite, it is fundamental that it can serve your main online channels and ensures that whatever you learn about a customer, this knowledge is propagated through all channels. SDL Tridion does this for you.

Forrester Wave for External Sites, Q2 '09
BluePrinting white paper
Making Email Marketing Deliver white paper
Multi-channel Marketing white paper
Personalization white paper
Outbound Email product brief
TriDoc extension brief
Connector for InDesign product brief
Connector for SharePoint extension brief
ABN AMRO Print case study

SDL helps you solve the channel challenge

SDL BluePrinting allows you to re-use your web assets across, not only all your websites, but also all your mobile initiatives.
SDL Content Distributor makes sure that your content gets where it needs to be – this does not only mean your website, but also external blogs, twitter accounts, affiliate websites and so on. SDL Content Distributor is extensible, so that it can accomodate any custom situation.
SDL Tridion Modular Templating is the easy way of developing websites for multi channel use cases: write once and re-use everywhere!
SDL Audience Manager is the customer information hub between your channel initiatives, ensuring that your base for personalization and targeting remains consistent throughout the channel landscape.
SDL Communication Statistics provides high level statistics about the popularity of your content within the site context. Communication Statistics is unique in that it allows you to compare different initiatives, such as your mobile site versus your corporate website. It therefore gives you a clear picture for an optimization strategy. Furthermore, Communication Statistics enables you to see statistics on referring channels, so that from a single view you can see if an item has been viewed from an Email campaign or a website banner.
SDL Outbound Email takes care of these Email campaigns and allows marketers to retrieve actionable statistics on the success of mailings, so that follow-up and reminder mails are just a click away.
SDL TriDoc is your bridge to the mass print channel and allows you to send personalized direct mails which are in sync with your online campaigns.
SDL Connector For InDesign enables you to make use of your web assets even in your glossy printed collateral and PDF downloads, so that you can further benefit from SDL Tridion’s re-use capabilities.