
Results from the SDL and the Localization Industry Standards Association (LISA) survey.
The On Demand Internet Generation is here. What are the new trends in global marketing which reflect this? What role does terminology play? SDL and the Localization Industry Standards Association partnered to conduct a study of decision makers in global enterprises to identify these trends.
Reprinted by permission from the Globalization Insider, September 2007. Copyright the Localization Industry Standards Association (LISA: http://www.lisa.org) 2007