Global Communication to the 21st Century Consumer
This white paper examines the need to communicate to consumers in their own language.
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This white paper looks at the impact of technical and trade developments in recent years in accelerating global business and their impact on communication to the 21st century global consumer. It also provides an insight into how organizations such as Best Western, HP, Microsoft and The Chrysler Group were able to get to market faster and more efficiently without damaging their brand image, using a combination of automated translation technology and human skills.
