Best Practice Steps for a Global Audience Website
SDL explains the steps an organization should take to develop a best practice global web site development strategy.
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In this White Paper, SDL examines the steps an organization should take to develop a best practice global web site development strategy. Beginning with the maxim ‘Think Global; Act Local’, it argues the merits of strategic business planning and justification and examines the advantages of adopting a Global Information Management (GIM) strategy: a blend of strategic planning and support, people and processes, and technology which supports all aspects of a global web site development.
From a content perspective, this SDL paper discusses the importance of not only careful content translation but also localization and regionalization A successful strategy for delivering global content involves analyzing what content needs to be communicated—and why. In doing so, a ‘tiered’ web site structure is created where content is translated and localized based on pre-defined business requirements, limitations, and objectives. The role of global XML for the development of global web sites is also explored.
